# Growth: 3 Pillars of Creative to Beat the Attention Recession with Amy Budd, Launch

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Text version: https://stenobird.com/podcast/keep-optimising-381064/growth-3-pillars-of-creative-to-beat-the-attention-recession-with-amy-budd-launch.md
Podcast: [Keep Optimising](https://stenobird.com/podcast/keep-optimising-381064)
Published: 2026-04-08T00:15:55+00:00
Episode link: https://keepoptimising.com/3-pillars-of-creative-amy-budd-launch-podcast
Audio file: https://audio4.redcircle.com/episodes/aa3fe4d0-a2f3-49fb-a4af-3ffb11899e1e/stream.mp3
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Duration seconds: 2056

## Resource

Amy Budd is the Client Services Director at Launch, a B Corp performance marketing agency that helps brands grow in a way that actually lasts. Mixing smart data with creative thinking to build campaigns that work, now and also in the long run. Happy clients include Weird Fish, Piglet In Bed, and Green People. In this episode, Amy shares how brands can cut through today’s “attention recession” by improving their creative strategy. She breaks down three practical pillars that will help you stand out, connect with your audience, and drive stronger results across your marketing. Dive in: [05:14] "Attention Recession Explained" [07:52] "Maximizing Brand Growth Channels" [09:52] "Building Distinctive Brand Assets" [14:01] "Relevance, Research, and Brand Nuance" [17:45] "Niche Defines Brand Positioning" [19:12] "Mastering Ads in Seconds" [23:08] "Maximizing ROI with Balanced Strategy" [27:00] Insider Tips from Amy! [31:04] Episode sponsored by Launch. Find out more at https://keepopt.com/launch Pillar 1: Be instantly recognisable, even without your logo Your brand should be easy to spot in seconds. Most shoppers scroll fast and do not read. They react to visuals first. Use consistent colours, fonts, and styles across all your ads. Aim to pass the “blur test,” where people still know it’s you without a logo. For eCommerce brands, this builds memory and trust over time, which lowers your cost to acquire customers. Pillar 2: Make your messaging truly relevant to your customers Relevance starts with understanding how your customers think and speak. Do not rely on product descriptions alone. Use real customer reviews, feedback, and support queries to shape your messaging. Highlight the small details that matter, like “has pockets” or “easy to clean.” These simple insights often dr…

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