# Customer Acquisition: Leveraging Brand + Performance to Drive Long-Term Growth with Jaye Cowle, Launch

Page: https://stenobird.com/podcast/keep-optimising-381064/customer-acquisition-leveraging-brand-performance-to-drive-long-term-growth-with-jaye-cowle-launch
Text version: https://stenobird.com/podcast/keep-optimising-381064/customer-acquisition-leveraging-brand-performance-to-drive-long-term-growth-with-jaye-cowle-launch.md
Podcast: [Keep Optimising](https://stenobird.com/podcast/keep-optimising-381064)
Published: 2025-12-24T01:15:38+00:00
Episode link: https://keepoptimising.com/jaye-cowle-launch-brand-podcast
Audio file: https://audio4.redcircle.com/episodes/4186fdd8-d2bd-446d-87c2-0481fdbe3404/stream.mp3
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JSON: https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/customer-acquisition-leveraging-brand-performance-to-drive-long-term-growth-with-jaye-cowle-launch
Duration seconds: 1906

## Resource

Jaye is the CEO and Founder at Launch, a B Corp performance marketing agency powered by happiness. For the last 13 years they’ve been helping brands grow long term, by mixing smart data and creative thinking. Clients include Weird Fish and Iceland Air. In this episode, Jaye shares why brand clarity and customer understanding now sit at the heart of effective acquisition. You’ll learn how to break out of channel-focused thinking and start building marketing that creates real demand, loyalty, and long-term growth. Dive in: [06:11] Brand Strategy & Business Clarity [10:05] "Unified Brand and Performance Strategy" [14:20] "Top Funnel Focus in Marketing" [17:00] Cohesive Teams Drive Customer Loyalty [18:48] Customer Insights for Brand Growth [24:12] Customer Acquisition Strategies Unveiled [25:00] Insider Tips from Jaye! A strong brand drives cheaper and more effective acquisition Many brands are still relying on bottom-of-funnel ads to “harvest intent,” but that approach is getting more expensive and less effective. A clear and meaningful brand makes customers feel something, and that emotional connection increases conversion and retention. When your creative and messaging reflect what the brand stands for, customers are more likely to buy at full price and stay longer. This approach builds salience in the zero-click world where customers may discover you without ever visiting your site. Brand clarity gives you compounding returns that short-term discount campaigns can’t deliver. Break down silos — brand and performance must work as one team Many eCommerce orgs have separate brand teams and performance teams. This leads to fragmented messaging, wasted media spend, and inconsistent customer experience. The best results come when both teams share goals, language, insight…

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