# The 7-11-4 Rule for Modern Marketing

Page: https://stenobird.com/podcast/kanawha-valley-hustlers-6379539/the-7-11-4-rule-for-modern-marketing
Text version: https://stenobird.com/podcast/kanawha-valley-hustlers-6379539/the-7-11-4-rule-for-modern-marketing.md
Podcast: [Kanawha Valley Hustlers](https://stenobird.com/podcast/kanawha-valley-hustlers-6379539)
Published: 2026-04-21T16:41:06+00:00
Episode link: https://www.joejustice.org/the-7-11-4-rule-for-modern-marketing/
Audio file: https://www.joejustice.org/podlove/file/313/s/feed/c/mp3/KVH294.mp3
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JSON: https://stenobird.com/v1/public/podcasts/kanawha-valley-hustlers-6379539/episodes/the-7-11-4-rule-for-modern-marketing

## Resource

In this episode of the Kanawha Valley Hustlers podcast, I explain that we are living through a trust recession, and that is changing how people buy. I make the case that visibility alone is not enough because people are hit with scams, spam, and sales messages all day, so they do not trust businesses right away. I break down the 7-11-4 idea to show what it takes to earn that trust: seven hours of engagement, eleven touch points, and four platforms before a prospect is ready to consider buying. I use examples like ads, networking, business cards, LinkedIn, Google, and in person conversations to show how trust gets built across multiple channels over time. My point is that no single ad, post, or sales call carries the load by itself. Businesses need to stop looking for one magic move and start building a system that keeps them visible, credible, and easy to verify wherever buyers go looking.

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## Transcript

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