# Data-Driven Decisions: Why Most Companies Get It Wrong | Kirill Shmidt

Page: https://stenobird.com/podcast/kaj-business-money-live-6950986/data-driven-decisions-why-most-companies-get-it-wrong-kirill-shmidt
Text version: https://stenobird.com/podcast/kaj-business-money-live-6950986/data-driven-decisions-why-most-companies-get-it-wrong-kirill-shmidt.md
Podcast: [KAJ Business & Money LIVE](https://stenobird.com/podcast/kaj-business-money-live-6950986)
Published: 2026-08-23T09:57:33+00:00
Episode link: https://www.spreaker.com/episode/data-driven-decisions-why-most-companies-get-it-wrong-kirill-shmidt--74584851
Audio file: https://dts.podtrac.com/redirect.mp3/op3.dev/e/api.spreaker.com/download/episode/74584851/data_driven_decisions_why_most_companies_get_it_wrong_kirill_shmidt.mp3
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JSON: https://stenobird.com/v1/public/podcasts/kaj-business-money-live-6950986/episodes/data-driven-decisions-why-most-companies-get-it-wrong-kirill-shmidt
Duration seconds: 1313

## Resource

Most companies collect vast amounts of data but still make poor decisions. The problem isn't the data—it's how decisions are made. Data and AI strategist Kirill Shmidt, who has worked across AdTech, FinTech, MedTech, SaaS, and IoT, explains why companies with plenty of data still struggle. He shares why most AI projects fail to deliver measurable value, which metrics actually matter (and which ones are just noise), and how to build a culture where insights drive decisions instead of intuition or politics. Khudania Ajay (KAJ) leads this conversation for leaders who want to turn data into decisions that move the needle. Support KAJ Masterclass: https://kajmasterclass.com/support ========================================= About KAJ Masterclass Media KAJ Masterclass Media is home to a video-first, live-first, editorially independent conversation ecosystem exploring leadership, business, AI, careers, health, creativity, and the evolving human experience through thoughtful, unscripted conversations grounded in lived experience, clarity, and real-world insight. This show is part of the KAJ Masterclass ecosystem, which includes The KAJ Masterclass LIVE, The Author's Voice with KAJ, and a growing collection of editorially independent conversation platforms. Every conversation is designed to leave you with something meaningful to think about, understand, or apply. 🌐 https://www.kajmasterclass.com ========================================= Host — Khudania Ajay (KAJ) Khudania Ajay (KAJ) is an independent journalist and the host of more than 2,500 long-form conversations across leadership, business, technology, media, wellness, authorship, and the future of work. 🌐 https://www.khudaniaajay.com LinkedIn https://www.linkedin.com/in/ajaykhudania/ ========================================…

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## Transcript

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