# AI Filmmaking w/Sergio Cilli & Kristyna Archer - Just Shoot It 511

Page: https://stenobird.com/podcast/just-shoot-it-a-podcast-about-filmmaking-screenwriting-and-directing-174212/ai-filmmaking-w-sergio-cilli-kristyna-archer-just-shoot-it-511
Text version: https://stenobird.com/podcast/just-shoot-it-a-podcast-about-filmmaking-screenwriting-and-directing-174212/ai-filmmaking-w-sergio-cilli-kristyna-archer-just-shoot-it-511.md
Podcast: [Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing](https://stenobird.com/podcast/just-shoot-it-a-podcast-about-filmmaking-screenwriting-and-directing-174212)
Published: 2026-01-22T09:00:00+00:00
Episode link: https://shows.acast.com/justshootit/episodes/ai-filmmaking-wsergio-cilli-kristyna-archer-just-shoot-it-51
Audio file: https://sphinx.acast.com/p/open/s/60ca715c16c352001ac64b21/e/69716a2d5393caa8482f433d/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/just-shoot-it-a-podcast-about-filmmaking-screenwriting-and-directing-174212/episodes/ai-filmmaking-w-sergio-cilli-kristyna-archer-just-shoot-it-511
Duration seconds: 4694

## Resource

When Sergio Cilli https://www.imdb.com/name/nm1826186/ made his first AI film, it really didn’t get noticed. And neither did many others he made. Sure they were good. But what got noticed more was the one video he made, which showed why AI isn’t quite and why it’s not yet the monster filmmakers fear. Sergio joins Kristyna Archer https://www.archer.vision/ to talk about making AI films. What works, what doesn’t, and how filmmakers can be ready for what comes next. Matt and Oren dive into how much it costs, where commercial budgets might be headed, and how AI will be adopted into filmmaking and commercials. And Sergio and Kristyna bring two different perspectives. Kristyna is an Adobe Firefly, an AI ambassador for Adobe, and has a background working with LED volume walls, Unreal Engine, and generally skews to the tech side of things. Sergio came from fear. It was only after his wife encouraged him to experiment that he discovered his desire to explore AI and filmmaking. This is a conversation about AI that tackles the elephant in the room from a variety of perspectives from working commercial directors. And it’s not just talk, it’s commercial directors who’ve actually explored the tools and put out some stuff – that if it wasn’t impressive, it could cast a shadow on their directing careers. Or as Oren’s friend likes to say, it tackles the “elephant that AI’nt in the room”. See Sergio’s AI Audition video at  https://youtu.be/AEbqJj2hIjg And find Sergio and Kristyna on Instagram @sergiocilli and @archerstudioooooo --- Help our Patreon! https://www.patreon.com/JustShootItPod Matt's Endorsement: MoldQuestVHS on Instagram @moldquestvhs Oren's Endorsement: The Pitt on HBO and the video "Beat Any Escape Room- 10 proven tricks and tips" from Mark Rober https://www.youtube.c…

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