# Pantone's 2026 Colour of the Year Controversy Page: https://stenobird.com/podcast/joy-first-7061767/pantone-s-2026-colour-of-the-year-controversy Text version: https://stenobird.com/podcast/joy-first-7061767/pantone-s-2026-colour-of-the-year-controversy.md Podcast: [Joy First®](https://stenobird.com/podcast/joy-first-7061767) Published: 2025-12-10T15:00:00+00:00 Episode link: https://joyfirstworld.com/blogs/joy-first-podcast/s3-e13-pantone-2026-colour-of-the-year-controversy Audio file: https://sphinx.acast.com/p/open/s/66ed4a97c63b952f9ac375ff/e/693afeced527840ddbcae8b6/media.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/joy-first-7061767/episodes/pantone-s-2026-colour-of-the-year-controversy Duration seconds: 2155 ## Resource Pantone just named white as their 2026 Color of the Year. And the internet is... not okay. When 'Cloud Dancer' was announced last week, I canceled everything to record this episode. Because like many of us, I simply could not wrap my head around how Pantone looked at the world and said: "You know what we need? More white." So let's get into it! In this episode, we're exploring: The hidden history behind Pantone's Color of the Year (spoiler: it has to do with The Devil Wears Prada ) Who actually makes these decisions (and who gets put on stage to defend them) What color psychology actually says about white (hint: it's complicated) The rage-bait question: Did Pantone choose controversy on purpose? What the Pinterest trend report reveals about what we actually need right now Another take on the 'colour of the year' that I gotta admit, I like a lot better! My friend Natalie MacNeil's hot take on the colour of the year from an astrological perspective (this is what shifted my view) This isn't just about one color choice. It's about who gets to define what the world needs. It's about retreat versus revolution.. and it's about whether we're brave enough to choose colour in a world that's been training us toward grey for 400 years (more on that next week!) Mentioned in This Episode Pantone's 2026 Color of the Year: https://www.pantone.com/uk/en/color-of-the-year/2026 Pantone's Color Institute: https://www.pantone.com/eu/en/color-consulting/about-pantone-color-institute WGSN Trend Report on 2026 consumer behavior: https://www.wgsn.com/en/blog/colour-year-2026-transformative-teal Etsy's 2026 Colour of the Year : https://www.elledecor.com/design-decorate/color/a69676808/etsy-2026-color-of-the-year-patina-blue/ Natalie MacNeil : https://nataliemacneil.com/ Pinterest Predicts Trend… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/joy-first-7061767/episodes/pantone-s-2026-colour-of-the-year-controversy/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/joy-first-7061767/pantone-s-2026-colour-of-the-year-controversy.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.