# Food Noise, Alcohol Noise, and the New Science of Medication-Assisted Behavior Change w/ Sunnyside CEO Nick Allen & Noom CEO Geoff Cook

Page: https://stenobird.com/podcast/journey-to-the-sunnyside-mindful-drinking-alcohol-health-6796606/food-noise-alcohol-noise-and-the-new-science-of-medication-assisted-behavior-change-w-sunnyside-ceo-nick-allen-noom-ceo-geoff-cook
Text version: https://stenobird.com/podcast/journey-to-the-sunnyside-mindful-drinking-alcohol-health-6796606/food-noise-alcohol-noise-and-the-new-science-of-medication-assisted-behavior-change-w-sunnyside-ceo-nick-allen-noom-ceo-geoff-cook.md
Podcast: [Journey to the Sunnyside | Mindful Drinking & Alcohol Health](https://stenobird.com/podcast/journey-to-the-sunnyside-mindful-drinking-alcohol-health-6796606)
Published: 2026-04-15T13:00:00+00:00
Episode link: https://share.transistor.fm/s/d1bcf69c
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/d1bcf69c/1f8338b6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/journey-to-the-sunnyside-mindful-drinking-alcohol-health-6796606/episodes/food-noise-alcohol-noise-and-the-new-science-of-medication-assisted-behavior-change-w-sunnyside-ceo-nick-allen-noom-ceo-geoff-cook
Duration seconds: 3191

## Resource

Mike sits down with Geoff Cook, CEO of Noom and one of the biggest names in digital behavior change, and Nick Allen, CEO of Sunnyside, for a conversation about food noise, alcohol noise, GLP-1s and naltrexone, and the new science of comprehensive behavior change. Geoff has led Noom since 2023 as the company expands beyond weight management into a broader model that blends personalized psychology with modern medicine, while Nick is building Sunnyside around a similar idea in alcohol: that lasting change takes more than willpower alone. Together, they unpack what happens when the “noise” gets quieter, how medication can create a powerful window for change, and where behavior change, moderation, and modern digital care may be heading next. RELATED ARTICLES FROM THE SUNNYSIDE BLOG: Food Noise, Alcohol Noise, and the New Science of Medication-Assisted Behavior Change Naltrexone Telehealth: How Online Prescribing Changed Who Can Actually Get This Medication Naltrexone Online: How to Access Compounded Naltrexone For Alcohol Cravings CONNECT WITH SUNNYSIDE: Listen to Journey to the Sunnyside Podcast: https://bit.ly/4bxCqT3 Subscribe to Sunnyside’s YouTube Channel: https://bit.ly/3zuoID4 Instagram: https://www.instagram.com/joinsunnyside/ Facebook: https://www.facebook.com/joinsunnyside/ Twitter: https://x.com/joinsunnyside TikTok: https://www.tiktok.com/@joinsunnyside ABOUT SUNNYSIDE: Sunnyside is the #1 alcohol health app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like sleeping better, losing weight, feeling more energy, and saving money. We know that an all-or-nothing approach doesn’t work for everyone, so we focus on helping you set your own goals, celebrate small wins, and build a lasting system…

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