# #790: The 5 Big Rocks to More Listings & Less Work with Knolly Williams

Page: https://stenobird.com/podcast/john-kitchens-coach-podcast-experience-5249454/790-the-5-big-rocks-to-more-listings-less-work-with-knolly-williams
Text version: https://stenobird.com/podcast/john-kitchens-coach-podcast-experience-5249454/790-the-5-big-rocks-to-more-listings-less-work-with-knolly-williams.md
Podcast: [John Kitchens Coach Podcast Experience](https://stenobird.com/podcast/john-kitchens-coach-podcast-experience-5249454)
Published: 2026-06-16T12:43:00+00:00
Episode link: https://johnkitchenscoachpodcast.com/
Audio file: https://traffic.libsyn.com/secure/coachcodepodcast/790_-_final.mp3?dest-id=3223835
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JSON: https://stenobird.com/v1/public/podcasts/john-kitchens-coach-podcast-experience-5249454/episodes/790-the-5-big-rocks-to-more-listings-less-work-with-knolly-williams
Duration seconds: 3530

## Resource

Episode Overview Most agents are doing more than ever—more hours, more hustle, more chasing—and still not getting the results they want. In this Expert Mentor episode, John Kitchens sits down with real estate industry veteran, bestselling author, and top-producing agent Knolly Williams to unpack the five foundational principles that have helped him sell more than 1,000 homes, become a top 1% agent in Austin, and build a business centered around leverage, listings, and freedom. Knolly shares lessons from his journey through the music industry, the collapse of his record label, adapting through changing markets, and ultimately discovering that success comes from focusing on the right activities—not simply doing more. If you're ready to stop operating by default and start designing a business that works for you, this conversation is packed with practical wisdom and actionable strategies. In This Episode, You'll Learn: Why abundance always exists—even when the market changes The lesson Knolly learned from losing a successful music business Why listings remain the highest-leverage activity in real estate How to build a business that creates freedom instead of another job The difference between hustle-and-grind and ease-and-flow Why belief is often the biggest factor separating top performers from everyone else How leverage allows agents to scale without working more hours The importance of understanding your personality and operating strengths Why coaching is one of the highest-return investments you can make Knolly's 5 Big Rocks Framework 1. Move From Default to Design Most agents are living by default instead of intentionally designing the life and business they want. Success starts when you get crystal clear on your vision and commit to it. 2. Do The Two Dedicate two foc…

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