# #784: How to Build a Brand People Can't Stop Talking About with Damien and Jessica Zouaoui

Page: https://stenobird.com/podcast/john-kitchens-coach-podcast-experience-5249454/784-how-to-build-a-brand-people-can-t-stop-talking-about-with-damien-and-jessica-zouaoui
Text version: https://stenobird.com/podcast/john-kitchens-coach-podcast-experience-5249454/784-how-to-build-a-brand-people-can-t-stop-talking-about-with-damien-and-jessica-zouaoui.md
Podcast: [John Kitchens Coach Podcast Experience](https://stenobird.com/podcast/john-kitchens-coach-podcast-experience-5249454)
Published: 2026-05-13T16:33:00+00:00
Episode link: https://johnkitchenscoachpodcast.com/?p=784-how-to-build-a-brand-people-cant-stop-talking-about-with-damien-and-jessica-zouaoui
Audio file: https://traffic.libsyn.com/secure/coachcodepodcast/784final.mp3?dest-id=3223835
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/john-kitchens-coach-podcast-experience-5249454/episodes/784-how-to-build-a-brand-people-can-t-stop-talking-about-with-damien-and-jessica-zouaoui
Duration seconds: 3882

## Resource

Episode Overview In this episode of the Agent to CEO Podcast, John Kitchens sits down with entrepreneurs Damien and Jessica Zouaoui, founders of Oakwell Beer Spa, to unpack one of the most creative and experience-driven business models in hospitality today. What started as two corporate professionals living in New York City turned into a 14-month trip around the world searching for the perfect business idea. That journey eventually led them to a concept almost nobody in America had seen before: 👉 A luxury beer spa experience combining wellness, hospitality, craft beer, and human connection. But this conversation goes far beyond spas and hospitality. Damien and Jessica break down the real lessons behind building a scalable business: Why unreasonable hospitality is the future How customer experience creates word-of-mouth growth What it takes to scale brick-and-mortar businesses Why systems and SOPs matter How married couples can successfully build together The power of creating emotional connection inside your brand This episode is a masterclass in building a business people don't just buy from—but remember forever. Key Topics Covered Leaving Corporate America to Chase a Bigger Vision Damien and Jessica share how they walked away from successful corporate careers in New York City to pursue entrepreneurship. After getting married just nine months after meeting, they made a bold decision: Quit their jobs Sell everything they owned Pack two backpacks Travel the world until they found the right business idea Their mission: Find a concept with: Longevity Scalability Strong market timing Emotional connection "We weren't coming home until we found the perfect business idea." Discovering the Beer Spa Concept The breakthrough happened while traveling through Europe. Jessica immed…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/john-kitchens-coach-podcast-experience-5249454/episodes/784-how-to-build-a-brand-people-can-t-stop-talking-about-with-damien-and-jessica-zouaoui/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/john-kitchens-coach-podcast-experience-5249454/784-how-to-build-a-brand-people-can-t-stop-talking-about-with-damien-and-jessica-zouaoui.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.