# Creating The New Lab Series Softbaits From Berkley w/ Mark Sexton | JMO Fishing 408

Page: https://stenobird.com/podcast/jmo-podcast-400165/creating-the-new-lab-series-softbaits-from-berkley-w-mark-sexton-jmo-fishing-408
Text version: https://stenobird.com/podcast/jmo-podcast-400165/creating-the-new-lab-series-softbaits-from-berkley-w-mark-sexton-jmo-fishing-408.md
Podcast: [JMO Podcast](https://stenobird.com/podcast/jmo-podcast-400165)
Published: 2026-04-30T03:25:16+00:00
Episode link: https://rss.com/podcasts/jmopodcast/2780447
Audio file: https://content.rss.com/episodes/2267/2780447/jmopodcast/2026_04_30_03_24_03_19d6de60-412a-43a8-84be-37b77114fdcc.mp3
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Duration seconds: 2700

## Resource

Mark Sexton is the Director of Fish Science and Product Testing for Berkley. He joins the JMO Podcast to share behind the scenes information on how the new Lab Series soft baits were created. Besides being a decorated professional when it comes to designing great lures for anglers he is also a massive fish head himself. There's a lot to appreciate about Mark as well as the whole team at Berkley for what they do to make such legendary lures. Summit Fishing Equipment - https://summitfishingequipment.com PROMO CODE: “summit10” for 10% off OnX Fish - https://www.onxmaps.com/fish/app PROMO CODE: “JMO” for 20% off South Dakota Glacial Lakes - https://www.sdglaciallakes.com Instagram - https://www.instagram.com/the_jmopodcast/ Facebook - https://www.facebook.com/JMOFishingPodcast Website - https://jmopodcast.com

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