# Aaron Witt: How BuildWitt Is Changing the Construction Industry | Jimmy Talks Construction

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Text version: https://stenobird.com/podcast/jimmy-talks-construction-7352594/aaron-witt-how-buildwitt-is-changing-the-construction-industry-jimmy-talks-construction.md
Podcast: [Jimmy Talks Construction](https://stenobird.com/podcast/jimmy-talks-construction-7352594)
Published: 2026-08-25T07:03:44+00:00
Episode link: https://rss.com/podcasts/jimmy-talks/3094717
Audio file: https://content.rss.com/episodes/331611/3094717/jimmy-talks/2026_08_25_06_41_56_b08efa36-c219-4db4-ae2f-960babc5e76b.mp3
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Duration seconds: 5024

## Resource

Aaron Witt - the man behind BuildWitt and one of the biggest names in the “Dirt World” - joins Jimmy for a wide-ranging conversation about construction, business, leadership, social media and where the industry needs to go next. Aaron takes us back to working on the railroad, launching BuildWitt in 2017 and turning a passion for construction photography into a business and brand recognised across the industry. He explains why authentic content cuts through, why construction companies are struggling to attract people, and why better leadership, training and technology will be critical to moving the industry forward. Jimmy and Aaron also get into the less glamorous side of business - running out of money, making bad decisions, managing people, building trust, staying consistent when motivation disappears and learning from things that simply didn’t work. Aaron shares how Dirt World Summit grew from around 700 attendees to 1,500 and sold out six months ahead of time, why real relationships still matter more than scalable marketing tactics, and why sometimes the most valuable things in business are the things that don’t scale . They also discuss construction influencers, brand deals, authenticity, BuildWitt’s growing software ambitions and Aaron’s latest Australian trip through the Pilbara, Bowen Basin, Gladstone and Snowy Mountains. If you work in construction, run a business or are trying to build something for the long term, there’s plenty in this one. Subscribe to Jimmy Talks Construction for more conversations with the people shaping the construction industry. Connect with Aaron Witt https://www.instagram.com/aaronwitt/ https://www.linkedin.com/in/aaronwitt BuildWitt https://buildwitt.com/ Dirt Talk Podcast https://megaphone.link/IDWOO2325207760 Connect with Jimmy: 🌐 W…

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## Transcript

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