# 197: This massive Google update changes how social media managers should be thinking about content

Page: https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679/197-this-massive-google-update-changes-how-social-media-managers-should-be-thinking-about-content
Text version: https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679/197-this-massive-google-update-changes-how-social-media-managers-should-be-thinking-about-content.md
Podcast: [JFDI — The Show for Freelance Social Media Managers](https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679)
Published: 2026-07-21T03:00:00+00:00
Episode link: https://thetwolauras.com/podcast/197-the-google-update-that-changes-how-social-media-managers-should-be-thinking-about-discoverability
Audio file: https://episodes.captivate.fm/episode/aebc046b-9241-4f99-a502-bde5c0f82d33.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/jfdi-the-show-for-freelance-social-media-managers-4361679/episodes/197-this-massive-google-update-changes-how-social-media-managers-should-be-thinking-about-content
Duration seconds: 1435

## Resource

Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them. Hit play to hear → What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients → The three things worth auditing across your accounts and your clients' this week → How to turn this into a specific, measurable service line you can put on your next proposal Get more information on the Google update here Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

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## Transcript

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