# 180: How to Create CTAs That Actually Boost Engagement & Sales Page: https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679/180-how-to-create-ctas-that-actually-boost-engagement-sales Text version: https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679/180-how-to-create-ctas-that-actually-boost-engagement-sales.md Podcast: [JFDI — The Show for Freelance Social Media Managers](https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679) Published: 2025-10-28T03:00:00+00:00 Episode link: https://thetwolauras.com/podcast/180-how-to-create-ctas-that-actually-boost-engagement-sales Audio file: https://episodes.captivate.fm/episode/864f7ec6-e88b-4246-88dd-0ff1f0531199.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/jfdi-the-show-for-freelance-social-media-managers-4361679/episodes/180-how-to-create-ctas-that-actually-boost-engagement-sales Duration seconds: 1119 ## Resource Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions! In this episode, we’re chatting about: Why CTAs are essential and are the difference between content creation & social media marketing Examples of questions you can use to encourage engagement CTAs for engagement vs CTAs for conversions A quick way to test how good your next CTA is! Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras . ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/jfdi-the-show-for-freelance-social-media-managers-4361679/episodes/180-how-to-create-ctas-that-actually-boost-engagement-sales/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679/180-how-to-create-ctas-that-actually-boost-engagement-sales.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.