# 282 Joerg Bauer — Representative Director, Heidelberg Japan

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Text version: https://stenobird.com/podcast/japan-s-top-business-interviews-podcast-by-dale-carnegie-training-tokyo-japan-294627/282-joerg-bauer-representative-director-heidelberg-japan.md
Podcast: [Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan](https://stenobird.com/podcast/japan-s-top-business-interviews-podcast-by-dale-carnegie-training-tokyo-japan-294627)
Published: 2026-01-23T22:30:00+00:00
Episode link: https://japanstopbusinessinterviews.libsyn.com/282-joerg-bauer-representative-director-heidelberg-japan
Audio file: https://traffic.libsyn.com/secure/japanstopbusinessinterviews/Jorg_Bauer.mp3?dest-id=2099903
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Duration seconds: 3569

## Resource

"If we can sell it in Japan, we can sell it also in other countries." "The first thing I believe is honesty, especially in difficult situations." "The word "musukashi" is not allowed anymore in our company." "When an engineer is working at the customer and he cannot solve the problem… even if time is up, he would not walk away." "You need to give them… a safety rope." Joerg Bauer is the Representative Director of Heidelberg Japan, leading a business that provides industrial printing and packaging solutions across software, machinery, and consumables. Trained in electronics and data processing, he joined Heidelberg early and built his career at the intersection of engineering, customer service, and operational transformation. He first came to Japan as a young engineer—curious about Japanese manufacturing and culture—and expected a three-to-five-year stint that became a decade. After returning to Germany for several years, he relocated again to Japan in 2008 and has remained since, spending the majority of his professional life in-country. Over nearly four decades with Heidelberg (including his student period), Bauer progressed from technical roles to sales support, then into major integration work as a project manager during corporate merger and SAP rollout, later becoming IT business manager. Back in Japan, he led initiatives such as introducing an online shop for consumables—initially resisted internally as "not possible in Japan"—before moving through service leadership and sales leadership. In November 2019, he became the top executive in Japan, drawing on long-term relationships, practical bilingual experience, and a clear view of how global standards must be delivered through local Japanese expectations. Heidelberg is not a desktop-printer brand; it is an industri…

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