# Palate Project: Making Japanese Sake More Accessible to Americans

Page: https://stenobird.com/podcast/japan-eats-1057505/palate-project-making-japanese-sake-more-accessible-to-americans
Text version: https://stenobird.com/podcast/japan-eats-1057505/palate-project-making-japanese-sake-more-accessible-to-americans.md
Podcast: [Japan Eats!](https://stenobird.com/podcast/japan-eats-1057505)
Published: 2026-07-10T12:00:00+00:00
Episode link: https://rss.art19.com/episodes/02d8eb0c-dac0-441f-a903-f392b6f70908.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://rss.art19.com/episodes/02d8eb0c-dac0-441f-a903-f392b6f70908.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/japan-eats-1057505/episodes/palate-project-making-japanese-sake-more-accessible-to-americans
Duration seconds: 1762

## Resource

Our guest is Genki Ito, who founded the unique online sake shop Tippsy Sake in 2018.  He joined us in Episode #254 in February 2022 and discussed its innovative concept.  Tippsy Sake’s business has grown successfully, alongside a community of sake lovers, and in May 2026, Genki renamed it Palate Project https://palateproject.co/ to reflect the company’s new mission to make sake more accessible to American consumers.       In this episode, we will discuss what exactly Genki’s new mission at Palate Project is, how it could change the distribution of Japanese sake in the U.S., why it can help traditional family-owned small sake breweries as well as American consumers and much, much more!!!     Tipssy Sake, Palate Project, Japanese sake, Japanese food, Japanese culture, Genki Ito, vertically integrated Japanese sake distribution   Social Handles:    IG palateproject.sake FB https://www.facebook.com/palateproject.sake/ YouTube   https://www.youtube.com/@palateprojectsake   X https://x.com/palateproject See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/japan-eats-1057505/episodes/palate-project-making-japanese-sake-more-accessible-to-americans/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/japan-eats-1057505/palate-project-making-japanese-sake-more-accessible-to-americans.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.