# 87. How to start and scale a charity: Supporting 7000 kids a week through football | Charlie Hyman

Page: https://stenobird.com/podcast/james-reed-all-about-business-7046050/87-how-to-start-and-scale-a-charity-supporting-7000-kids-a-week-through-football-charlie-hyman
Text version: https://stenobird.com/podcast/james-reed-all-about-business-7046050/87-how-to-start-and-scale-a-charity-supporting-7000-kids-a-week-through-football-charlie-hyman.md
Podcast: [James Reed: all about business](https://stenobird.com/podcast/james-reed-all-about-business-7046050)
Published: 2026-07-13T05:00:00+00:00
Episode link: https://james-reed-all-about-business.captivate.fm
Audio file: https://episodes.captivate.fm/episode/f0665393-fd3d-4435-b844-692fc2c54b60.mp3
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Duration seconds: 3143

## Resource

Most charities are told to secure funding before they spend. Bloomsbury Football did the opposite — investing in fundraising before the money existed, and growing from four children to 7,000 a week as a result. In this episode of All About Business, James speaks with Charlie Hyman, founder and CEO of Bloomsbury Football. His fast-growing social enterprise harnesses the universal power of grassroots football to tackle major societal challenges for young people, providing thousands of disadvantaged youth with vital role models, mental health support, and a true sense of belonging. Charlie shares the 7 steps in starting, building and scaling a charity. He explains the business mechanics behind this scale: how diversifying income with brands like Mastercard and Adobe, and treating a charity like a high-growth private company unlocks true scale. James and Charlie explore the strategy behind taking Bloomsbury national and how Charlie built a proprietary AI tool to scrape Charity Commission data for fundraising intelligence. They examine how to close high-value deals, attract top-tier corporate talent with pure purpose, and what commercial businesses can learn from high-ambition social enterprise models. This leaves us with a compelling question: when building a company designed for impact, do your growth strategies reflect the actual size of the problem you are trying to solve? Timestamps 03:05 Origin story volunteering 11:47 Income streams and bids 15:53 Charities vs businesses 21:23 Scaling leadership and coaches 32:12 Opportunistic Expansion Plans 38:12 AI Boosting Charity Impact 44:59 Fundraising Skills for Youth Links Follow James Reed on LinkedIn Follow Charlie Hyman on LinkedIn Find out more Bloomsbury Football here Submit your application to Reed’s Entrepreneurs Fund…

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