# 85. "We were £1.5M in debt": The turnaround strategy that could save your business | Zoe Paskin

Page: https://stenobird.com/podcast/james-reed-all-about-business-7046050/85-we-were-1-5m-in-debt-the-turnaround-strategy-that-could-save-your-business-zoe-paskin
Text version: https://stenobird.com/podcast/james-reed-all-about-business-7046050/85-we-were-1-5m-in-debt-the-turnaround-strategy-that-could-save-your-business-zoe-paskin.md
Podcast: [James Reed: all about business](https://stenobird.com/podcast/james-reed-all-about-business-7046050)
Published: 2026-06-29T05:00:00+00:00
Episode link: https://james-reed-all-about-business.captivate.fm
Audio file: https://episodes.captivate.fm/episode/9dbdf5a8-f450-40dd-93a4-8d0369d0bac3.mp3
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Duration seconds: 3114

## Resource

Financial crises can hit any business- especially in today's economy. Selling might feel like the only option. But is it? What should founders do when things look bleak? How do you rebuild momentum, and give your business the best possible chance of surviving and thriving? When one pair of siblings were running The End nightclub, they found themselves £1.5 million in debt and facing enormous pressure to sell. Instead, they chose a different path, and turned the business around. In this episode of All About Business, James speaks with Zoë Paskin, co-founder and managing director of Studio Paskin. They are the independent powerhouse behind legendary London destinations like The Palomar, The Barbary, and the Michelin-starred Evelyn's Table, celebrated for maintaining flawless standards in a brutal industry. Zoë shares the remarkable story of turning around a legendary 90s nightclub facing massive debt, stepping into leadership when no one expected her to, and the reality of selling a business at its peak. James and Zoë explore how to scale when the broader market is struggling, how to strip down operational expenses to rescue a business, and why the best career advice may be to simply : go wherever the biggest problems are. Links: Follow James Reed on LinkedIn Follow Zoë Paskin on LinkedIn Find out more Studio Paskin and their work here Submit your application to Reed’s Entrepreneurs Fund for a chance to a £20,000 grant HERE All About Business is brought to you by Reed Global. Learn more HERE This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

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