# Tracking LLMs and Improving Brand Sentiment in AI Overviews for All Brands

Page: https://stenobird.com/podcast/james-dooley-podcast-6915973/tracking-llms-and-improving-brand-sentiment-in-ai-overviews-for-all-brands
Text version: https://stenobird.com/podcast/james-dooley-podcast-6915973/tracking-llms-and-improving-brand-sentiment-in-ai-overviews-for-all-brands.md
Podcast: [James Dooley Podcast](https://stenobird.com/podcast/james-dooley-podcast-6915973)
Published: 2026-07-22T13:13:14+00:00
Episode link: https://jamesdooleypodcast.transistor.fm/558
Audio file: https://media.transistor.fm/25c9cd65/731b8fa5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/james-dooley-podcast-6915973/episodes/tracking-llms-and-improving-brand-sentiment-in-ai-overviews-for-all-brands
Duration seconds: 593

## Resource

James Dooley and Karl Hudson explain why all brands should monitor branded mentions across LLMs and use an AI reputation tree to protect and improve sentiment in AI overviews.

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## Transcript

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