# PR vs Online Reputation Management: Which Should Businesses Choose in 2026?

Page: https://stenobird.com/podcast/james-dooley-podcast-6915973/pr-vs-online-reputation-management-which-should-businesses-choose-in-2026
Text version: https://stenobird.com/podcast/james-dooley-podcast-6915973/pr-vs-online-reputation-management-which-should-businesses-choose-in-2026.md
Podcast: [James Dooley Podcast](https://stenobird.com/podcast/james-dooley-podcast-6915973)
Published: 2026-07-14T10:02:23+00:00
Episode link: https://jamesdooleypodcast.transistor.fm/547
Audio file: https://media.transistor.fm/ea9e6bc6/24557b38.mp3
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JSON: https://stenobird.com/v1/public/podcasts/james-dooley-podcast-6915973/episodes/pr-vs-online-reputation-management-which-should-businesses-choose-in-2026
Duration seconds: 613

## Resource

James Dooley, Scott Keever and Tim Schmidt explain the difference between PR and online reputation management and why businesses facing negative content should prioritise ORM's ranking and suppression capabilities alongside traditional PR.

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## Transcript

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