# Decision Engine Optimization Case Study: How Soft Surfaces Won a £572,000 Sports Pitch Contract Through AEO (AEO Official Case Study)

Page: https://stenobird.com/podcast/james-dooley-podcast-6915973/decision-engine-optimization-case-study-how-soft-surfaces-won-a-572-000-sports-pitch-contract-through-aeo
Text version: https://stenobird.com/podcast/james-dooley-podcast-6915973/decision-engine-optimization-case-study-how-soft-surfaces-won-a-572-000-sports-pitch-contract-through-aeo.md
Podcast: [James Dooley Podcast](https://stenobird.com/podcast/james-dooley-podcast-6915973)
Published: 2026-09-07T06:26:39+00:00
Episode link: https://jamesdooleypodcast.transistor.fm/641
Audio file: https://media.transistor.fm/22194e25/c9d102bc.mp3
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Duration seconds: 868

## Resource

James Dooley and Kasra Dash break down how a Decision Engine Optimization strategy helped a sports surfacing company win a £572,000 3G football pitch contract when ChatGPT recommended them at the point of decision.

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## Transcript

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