# Choosing What AI SEO SaaS Tools to Build vs Shiny Object Syndrome (James Dooley Interviews Nathan Gotch)

Page: https://stenobird.com/podcast/james-dooley-podcast-6915973/choosing-what-ai-seo-saas-tools-to-build-vs-shiny-object-syndrome-james-dooley-interviews-nathan-gotch
Text version: https://stenobird.com/podcast/james-dooley-podcast-6915973/choosing-what-ai-seo-saas-tools-to-build-vs-shiny-object-syndrome-james-dooley-interviews-nathan-gotch.md
Podcast: [James Dooley Podcast](https://stenobird.com/podcast/james-dooley-podcast-6915973)
Published: 2026-09-01T06:08:25+00:00
Episode link: https://jamesdooleypodcast.transistor.fm/630
Audio file: https://media.transistor.fm/15393357/bec941ab.mp3
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Duration seconds: 615

## Resource

James Dooley and Nathan Gotch discuss how AI SEO SaaS companies can decide which tools to build, avoid shiny object syndrome and prioritise features that drive activation and retention.

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## Transcript

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