# Episode 370: The Big 12's deal with Monster Energy tells us a lot about the league's future

Page: https://stenobird.com/podcast/jacques-talk-6601509/episode-370-the-big-12-s-deal-with-monster-energy-tells-us-a-lot-about-the-league-s-future
Text version: https://stenobird.com/podcast/jacques-talk-6601509/episode-370-the-big-12-s-deal-with-monster-energy-tells-us-a-lot-about-the-league-s-future.md
Podcast: [Jacques Talk](https://stenobird.com/podcast/jacques-talk-6601509)
Published: 2026-07-10T10:00:00+00:00
Episode link: https://jacques-talk.captivate.fm
Audio file: https://episodes.captivate.fm/episode/2ed6feff-ac61-4e4c-82cd-58ca3372be1f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/jacques-talk-6601509/episodes/episode-370-the-big-12-s-deal-with-monster-energy-tells-us-a-lot-about-the-league-s-future
Duration seconds: 2902

## Resource

In this episode of JacquesTalk we discuss the Big 12's deal with Monster Energy and what it really means. Then we discuss AI and its impact on college football and the NFL. Then we dissect my grandson's first football practice.

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## Transcript

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