# Ep. 2770 China’s Wine Market: From Misleading Import Numbers to Today’s Consumer with Fongyee Walker MW - Part 1 | Asia Wine Market

Page: https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2770-china-s-wine-market-from-misleading-import-numbers-to-today-s-consumer-with-fongyee-walker-mw-part-1-asia-wine-market
Text version: https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2770-china-s-wine-market-from-misleading-import-numbers-to-today-s-consumer-with-fongyee-walker-mw-part-1-asia-wine-market.md
Podcast: [Italian Wine Podcast](https://stenobird.com/podcast/italian-wine-podcast-326131)
Published: 2026-08-21T06:00:00+00:00
Episode link: https://www.italianwinepodcast.com/
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MJS9254197604.mp3
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Duration seconds: 1832

## Resource

Welcome to the Asia Wine Market and Episode 2770 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova is in conversation with China-based wine educator and consultant Fongyee Walker MW. In Part 1, they explore the evolution of the Chinese wine market from the 1990s to today, examining the gap between import statistics and actual consumption, the impact of the post-COVID slowdown, and the shift from Tier 1 cities to emerging opportunities in Tier 2 and 3 markets. They also discuss how Chinese wine consumers have become more knowledgeable and selective, and what the next five to ten years may hold for imported wines in China. Key Takeaways: Understand Market Realities: Track how the Chinese wine market has transformed over the past two decades and where true growth opportunities lie today. Decode Consumer & Culinary Psychology: Learn how Chinese wine lovers actually think about wine, wine education, premiumization, and family-style food pairing. Execute Actionable Strategies: Discover practical, budget-conscious strategies for wineries seeking long-term success through storytelling, local relevance, and cultural understanding. Listen to another episode on the Chinese Wine Market: https://www.italianwinepodcast.com/Episodes/ep-2521-adriano-albanese-of-tommasi-family-estates-asia-wine-market/ More about today’s guest: Fongyee Walker MW is one of the world’s leading authorities on the Chinese wine market and the first Master of Wine based in mainland China. She became an MW in 2016 and is the co-founder of Dragon Phoenix Wine Consulting, one of China’s most respected independent wine education and consulting companies. Fongyee developed her passion for wine while studying Classical Chinese at the University of Cambridge, where she captained the university’s b…

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