# Ep. 2699 Italian Wine in America: Reaching Consumers Through Experience, Travel & Storytelling with Susan Kostrzewa | Masterclass US Wine Market

Page: https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2699-italian-wine-in-america-reaching-consumers-through-experience-travel-storytelling-with-susan-kostrzewa-masterclass-us-wine-market
Text version: https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2699-italian-wine-in-america-reaching-consumers-through-experience-travel-storytelling-with-susan-kostrzewa-masterclass-us-wine-market.md
Podcast: [Italian Wine Podcast](https://stenobird.com/podcast/italian-wine-podcast-326131)
Published: 2026-06-01T06:00:00+00:00
Episode link: https://www.italianwinepodcast.com/
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MJS3561547724.mp3
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Duration seconds: 2319

## Resource

Welcome to Episode 2699 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald sits down with the award-winning wine journalist and consultant Susan Kostrzewa. Key Takeaways: Explore current consumption behaviors in the American wine market and why opportunities still exist despite the overall decline in wine consumption. Understand how experiential in-person events, trade fairs, and wine travel create stronger emotional connections between consumers and Italian wine brands. How to reach American consumers with creative outreach regardless of your marketing budget or winery size. More about the guest: Susan Kostrzewa is a veteran wine writer, editor, global educator and the founder of Resplendent Ink, a content strategy consultancy specializing in storytelling and communications in the wine space. She is the former editor-in-chief of Wine Enthusiast Media, has co-authored numerous books on wine, food and travel and was previously named one of Wine Business’ Top 50 Most Influential Leaders as well as a Top Woman in Media by Folio Magazine. Kostrzewa is a former consulting editorial director for JamesSuckling.com and JancisRobinson.com, and has contributed articles to JamesSuckling.com. Food & Wine and Wine Business Monthly, among others. She is also a wine travel educator and co-host of global consumer tours with Gunnell Innovation and on the board of Les Dames D'Escoffer New York. Connect: Website: https://www.resplendentink.com/ Instagram: https://www.instagram.com/suskostrzewa/ Linkedin: https://www.linkedin.com/in/susan-kostrzewa-81b796/ More about the host: With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her…

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