# Ep. 2697 Inside Kazakhstan’s Hospitality Scene: Wine, Concepts & Consumer Trends with Mustafa Özel | Asia Wine Market

Page: https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2697-inside-kazakhstan-s-hospitality-scene-wine-concepts-consumer-trends-with-mustafa-zel-asia-wine-market
Text version: https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2697-inside-kazakhstan-s-hospitality-scene-wine-concepts-consumer-trends-with-mustafa-zel-asia-wine-market.md
Podcast: [Italian Wine Podcast](https://stenobird.com/podcast/italian-wine-podcast-326131)
Published: 2026-05-30T06:00:00+00:00
Episode link: https://www.italianwinepodcast.com/
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MJS5489992197.mp3
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JSON: https://stenobird.com/v1/public/podcasts/italian-wine-podcast-326131/episodes/ep-2697-inside-kazakhstan-s-hospitality-scene-wine-concepts-consumer-trends-with-mustafa-zel-asia-wine-market
Duration seconds: 1528

## Resource

Welcome to the Asia Wine Market and Episode 2697 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews Mustafa Özel, operational manager of Esperanza Hospitality Group in Almaty. Key learning objectives: Understand how multi-concept hospitality groups in Kazakhstan integrate wine into modern dining and entertainment experiences. Explore how Italian wines perform across different restaurant concepts within the group. Identify future hospitality and wine consumption trends shaping the next generation of Kazakhstani consumers. More about today’s guest: Mustafa Özel is an operational manager of Esperanza Group in Almaty. Originally from Turkey, Mustafa has lived in Kazakhstan for nearly two decades and has played an active role in the development of large-scale restaurant, entertainment, and hospitality projects across the region. Esperanza Group brings together a diverse portfolio of concepts, including Georgian, Central Asian, Turkish, Mediterranean-inspired restaurants, as well as banquet halls, karaoke venues, coffee houses, and nightlife projects. Beyond hospitality, the group is also involved in hotel and infrastructure development, alongside social responsibility initiatives supporting the local community. Connect: Instagram: https://www.instagram.com/esperanzakz/ Linkedin: https://www.linkedin.com/in/mustafa-ozel-b7217a22/ More about the host: Roza Zharmukhambetova has a background in foreign languages and education. She discovered her passion for wine in Beijing, where she gained two years of experience in wine sales. Since returning to Kazakhstan, she has focused on studying Italian wine and exploring its regions. Roza holds certifications as an Italian Wine Ambassador (VIA), Italian Wine Scholar (WSG), Langhe Wines Ambassador (BBA), and…

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