# Ep. 2679 Wine Education in Kazakhstan: Bridging the Gap Between Trade, HoReCa & Consumers with Natalya Budayeva | Asia Wine Market

Page: https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2679-wine-education-in-kazakhstan-bridging-the-gap-between-trade-horeca-consumers-with-natalya-budayeva-asia-wine-market
Text version: https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2679-wine-education-in-kazakhstan-bridging-the-gap-between-trade-horeca-consumers-with-natalya-budayeva-asia-wine-market.md
Podcast: [Italian Wine Podcast](https://stenobird.com/podcast/italian-wine-podcast-326131)
Published: 2026-05-09T06:00:00+00:00
Episode link: https://www.italianwinepodcast.com/
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MJS1981464941.mp3
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JSON: https://stenobird.com/v1/public/podcasts/italian-wine-podcast-326131/episodes/ep-2679-wine-education-in-kazakhstan-bridging-the-gap-between-trade-horeca-consumers-with-natalya-budayeva-asia-wine-market
Duration seconds: 2065

## Resource

Welcome to the Asia Wine Market: Almaty Special Edition and Episode 2679 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews Natalya Budayeva, a wine educator at Champagne Sommelier School in Almaty. Together, they dive into the role of education in shaping the market, and the opportunities for building a stronger connection between trade and HoReCa. Key learning objectives: Understand the role of wine education in Kazakhstan, including current knowledge levels, key challenges, and how educators make wine more accessible. Identify the main gaps between education, trade, and HoReCa, and how industry initiatives contribute to building wine culture in an emerging market. Learn how to build and position a wine portfolio for Kazakhstan, including selection criteria and market fit. Bonus: Natalya’s favorite wine spots in Almaty: Champagne Wine Gallery Agora More about today’s guest: Natalya Budayeva is a wine educator and industry professional based in Almaty, Kazakhstan, working at the intersection of wine education, trade, and hospitality. She is an educator at the Champagne Sommelier School, where she develops training programs, teaches courses for professionals and wine lovers, and organizes tastings and brand presentations. She also plays an active role in the local wine community as Board Coordinator of the Kazakhstan Sommelier Association (KazSomm), contributing to competitions, tastings, and educational initiatives that support the growth of wine culture in the region. Natalya holds the DipWSET qualification and takes part in international wine competitions as a jury member. Connect: Instagram: https://www.instagram.com/prosto_vino/ Linkedin: https://www.linkedin.com/notifications/?filter=all Facebook: https://www.facebook.com/?checkpoint_s…

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