# E412 Lauren Ridgley: Consistency in Brand Identity

Page: https://stenobird.com/podcast/it-s-no-fluke-6406125/e412-lauren-ridgley-consistency-in-brand-identity
Text version: https://stenobird.com/podcast/it-s-no-fluke-6406125/e412-lauren-ridgley-consistency-in-brand-identity.md
Podcast: [It's No Fluke](https://stenobird.com/podcast/it-s-no-fluke-6406125)
Published: 2026-07-30T04:08:41+00:00
Episode link: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E412-Lauren-Ridgley-Consistency-in-Brand-Identity-e3mnsq6
Audio file: https://anchor.fm/s/e1479ff0/podcast/play/123515142/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-30%2F428879251-44100-2-d8fd259f4ce8c.m4a
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JSON: https://stenobird.com/v1/public/podcasts/it-s-no-fluke-6406125/episodes/e412-lauren-ridgley-consistency-in-brand-identity
Duration seconds: 2024

## Resource

Lauren Ridgley is the CEO of Left Hand Agency, a boutique independent full-service media agency based in Portland specializing in CPG brands. Her team plans and buys across the full mix, including retail media networks, paid social, OOH, CTV, programmatic, and paid search, spanning both performance and brand investment. Left Hand isn't a performance-only shop or a digital agency; the team's differentiation is knowing how to balance brand and performance investment for long-term growth, not just short-term response. Before founding Left Hand, Lauren spent years as a marketing director in TV and entertainment. She's deeply versed in the Byron Sharp and Ehrenberg-Bass frameworks around mental and physical availability, and Left Hand has been known to send clients copies of How Brands Grow to make the case. Lauren is a regular voice in industry conversations, having appeared on multiple podcasts and panels, including a past panel with Indie Agency News. She's active in the Pacific Northwest marketing and creative community through NextNW (formerly Portland Ad Fed), and writes the CPG-focused High Five newsletter series.

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## Transcript

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