# E374 Paddy Smith: Craft In The Era Of Excess

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Text version: https://stenobird.com/podcast/it-s-no-fluke-6406125/e374-paddy-smith-craft-in-the-era-of-excess.md
Podcast: [It's No Fluke](https://stenobird.com/podcast/it-s-no-fluke-6406125)
Published: 2026-05-14T03:35:33+00:00
Episode link: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E374-Paddy-Smith-Craft-In-The-Era-Of-Excess-e3jbge6
Audio file: https://anchor.fm/s/e1479ff0/podcast/play/119963526/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-14%2F424118011-44100-2-617ccc35f12eb.m4a
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Duration seconds: 2019

## Resource

Paddy Smith is Chief Creative Officer at Born Social, where he oversees the creative output for the agency. He's spent his time at Born building a 60+ strong department spanning Creative, Design and Production, developing some of the brightest creative minds in the industry. He's pitched, won and delivered best in class creative across iconic brands like Guinness, Smirnoff, Mars, Uber and Ford, helping them transform into social-first brands. Paddy's work has collected creative awards from The One Show, The Creative Circle, The Webbys, Shortys, Marketing Week, Digiday and Campaign Awards and sat on juries with The Shorty Awards and Creative Review. Paddy has also written and hosted multiple industry events on varied creative subjects spanning brand design, generative AI, influencers, social-first brand building and modern craft, as well as writing thought pieces on creativity for the likes of The Drum, Adweek, Future London Academy and Creative Review.

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## Transcript

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