# Why Young People Aren’t Drinking Specialty Coffee (Next-Gen) | HANY EZZAT!

Page: https://stenobird.com/podcast/it-s-just-coffee-6912872/why-young-people-aren-t-drinking-specialty-coffee-next-gen-hany-ezzat
Text version: https://stenobird.com/podcast/it-s-just-coffee-6912872/why-young-people-aren-t-drinking-specialty-coffee-next-gen-hany-ezzat.md
Podcast: [IT’S JUST COFFEE!](https://stenobird.com/podcast/it-s-just-coffee-6912872)
Published: 2026-04-08T19:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD3435805821.mp3
Audio file: https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD3435805821.mp3
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JSON: https://stenobird.com/v1/public/podcasts/it-s-just-coffee-6912872/episodes/why-young-people-aren-t-drinking-specialty-coffee-next-gen-hany-ezzat
Duration seconds: 1612

## Resource

Hany Ezzat is the Founder of Ni Wares–creating science backed cups for coffee competitions and elevated everyday use. He also just won the Next-Gen Talent Award at MICE2026. We caught up with him at the expo to talk about what the win meant to him, as well as his recent (and controversial) use of the xBloom in a filter competition, why he thinks young people aren't as engaged in specialty coffee, and the importance of multisensory design. CHAPTERS 00:00 Intro 01:55 Who is Hany Ezzat? 03:40 Starting Ni Wares 06:05 Designing competition cups 08:50 The science of taste perception 11:45 Multisensory coffee experiences 14:20 Using xBloom in competition 17:05 Innovation vs tradition in coffee 19:40 Why young people disengage from specialty 22:10 The future of coffee tools 24:40 Advice for competitors & creators 26:45 Final thoughts If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee! Hany Ezzat: https://www.instagram.com/barista_hany/ Ni Wares: https://ni-wares.com/ Want more coffee content? IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share&ltsid=4e8cead0-6644-4c4a-b419-28c825b1b236 Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by: Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/ Apax Lab: https://apaxlab.com/ Condesa Co.Lab: https://condesacolab.com.au/ Riverina Fresh: https://www.riverinafresh.com.au/ Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

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