# We Keep Getting Ethical Coffee Buying Wrong | with FAIRTRADE’S Colleen Anunu!

Page: https://stenobird.com/podcast/it-s-just-coffee-6912872/we-keep-getting-ethical-coffee-buying-wrong-with-fairtrade-s-colleen-anunu
Text version: https://stenobird.com/podcast/it-s-just-coffee-6912872/we-keep-getting-ethical-coffee-buying-wrong-with-fairtrade-s-colleen-anunu.md
Podcast: [IT’S JUST COFFEE!](https://stenobird.com/podcast/it-s-just-coffee-6912872)
Published: 2026-03-24T18:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD1366482915.mp3
Audio file: https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD1366482915.mp3
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JSON: https://stenobird.com/v1/public/podcasts/it-s-just-coffee-6912872/episodes/we-keep-getting-ethical-coffee-buying-wrong-with-fairtrade-s-colleen-anunu
Duration seconds: 4747

## Resource

Ethical coffee buying, explained. Fairtrade International veteran Colleen Anunu joins us to explain what ethical coffee buying actually means in the 2020s. *Hint - it’s more than just paying higher prices. Whether you’re buying green beans or a takeaway flat white, it’s important to understand the complexities of coffee trade. We unpack the unbalanced risk distribution in the supply chain, threats facing smallholder farms, and the unpaid family labour that is often overlooked in coffee production. If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee! Fairtrade International: https://www.instagram.com/fairtradeofficial/ Website: https://www.fairtrade.net/en/about/about-fairtrade-international.html Want more coffee content? IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share&ltsid=4e8cead0-6644-4c4a-b419-28c825b1b236 Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by: Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/ Apax Lab: https://apaxlab.com/ Condesa Co.Lab: https://condesacolab.com.au/ Riverina Fresh: https://www.riverinafresh.com.au/ Thanks for listening! chapters 0:00 Intro 1:56 Coffee Preferences 9:48 Turning Point 22:36 Sustainability Reality 28:58 Producer Hardships 35:16 Pricing Limitations 45:35 Fairtrade Debate 54:48 Transparency Limits 1:03:29 Value Chain Issues 1:11:35 Industry Advice 1:17:51 Final Reflections Learn more about your ad choices. Visit megaphone.fm/adchoices

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