# The Global Coffee Price is a Lie | Kenneth Barigye, Ugandan Agribusiness Expert

Page: https://stenobird.com/podcast/it-s-just-coffee-6912872/the-global-coffee-price-is-a-lie-kenneth-barigye-ugandan-agribusiness-expert
Text version: https://stenobird.com/podcast/it-s-just-coffee-6912872/the-global-coffee-price-is-a-lie-kenneth-barigye-ugandan-agribusiness-expert.md
Podcast: [IT’S JUST COFFEE!](https://stenobird.com/podcast/it-s-just-coffee-6912872)
Published: 2026-05-13T19:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD1952565842.mp3
Audio file: https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD1952565842.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/it-s-just-coffee-6912872/episodes/the-global-coffee-price-is-a-lie-kenneth-barigye-ugandan-agribusiness-expert
Duration seconds: 3168

## Resource

Kenneth Barigye is the Managing Director of Mountain Harvest Coffee, a business focused on supporting smallerholder farms across Uganda. In this episode he explores why there can’t be a “single” global coffee price due to the differentiating cost of production across markets, and advocates for a reframing of green-buying. He also shares his personal insight into the farming communities of Uganda, noting the 85-year-old farmer who has never tasted coffee, and how macadamias, rabbits, and beehives could just be the solution to save specialty coffee farms. If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee! Find Kenneth here: https://www.instagram.com/kennethbarigye/ Mountain Harvest: https://mountainharvest.com/ 00:00 - Intro 01:48 - Uganda’s Coffee Industry Explained 05:08 - The Aging Farmer Problem 07:17 - Why Young People Are Leaving Coffee Farming 09:16 - Supporting Coffee Farmers Better 12:03 - Why Global Coffee Pricing Fails 18:14 - What Great Coffee Buyers Do 24:29 - Building Better Producer Relationships 27:19 - Biggest Green Buyer Mistakes 32:24 - Smarter Coffee Buying & Planning 39:15 - The Future Of Coffee Supply Chains 41:54 - Coffee Market Update 44:09 - Kenneth’s Hot Take On Coffee Pricing 46:30 - Is Specialty Coffee Broken? 50:46 - Industry Shout Outs 52:08 - Final Thoughts & Outro Want more coffee content? IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share&ltsid=4e8cead0-6644-4c4a-b419-28c825b1b236 Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by: Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/ Apax…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/it-s-just-coffee-6912872/episodes/the-global-coffee-price-is-a-lie-kenneth-barigye-ugandan-agribusiness-expert/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/it-s-just-coffee-6912872/the-global-coffee-price-is-a-lie-kenneth-barigye-ugandan-agribusiness-expert.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.