# Sustain, Maintain, & Entertain: Redefining Sustainability (with Kim Grob)

Page: https://stenobird.com/podcast/it-s-all-poetry-6729537/sustain-maintain-entertain-redefining-sustainability-with-kim-grob
Text version: https://stenobird.com/podcast/it-s-all-poetry-6729537/sustain-maintain-entertain-redefining-sustainability-with-kim-grob.md
Podcast: [It's All Poetry](https://stenobird.com/podcast/it-s-all-poetry-6729537)
Published: 2026-03-26T08:44:00+00:00
Episode link: https://itsallpoetry.transistor.fm/s4/48
Audio file: https://media.transistor.fm/7b62fd3f/4819bb2e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/it-s-all-poetry-6729537/episodes/sustain-maintain-entertain-redefining-sustainability-with-kim-grob
Duration seconds: 2585

## Resource

Oh, hello to all you Planet-Friendly Poets, Renewable Rhapsodists, and Symbiotic Scribes. In this week’s “energy-efficient” episode, Nicole talks with content strategist, storyteller, and co-founder of the sustainability marketing agency Right On!, Kim Grob. Together they unpack the complicated and sometimes controversial word sustainability. From overused buzzword to something quietly pushed to the back burner in today’s era of “greenhushing,” they discuss how great storytelling and getting specific can bring some much needed energy back to the "S" word. So pop in a piece of your favorite chewing gum, tend to your tenets, and let’s align with natural forces… as we define sustainability. Further Research Find out more about Kim and Right On at their website: https://wearerighton.com/ As always, you can reach the team at itsallpoetry.podcast@gmail.com

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## Transcript

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