# The Shift from SaaS to Deep Tech in Israel Explained ft. Guy Navon of Discount Tech

Page: https://stenobird.com/podcast/israeltech-6719677/the-shift-from-saas-to-deep-tech-in-israel-explained-ft-guy-navon-of-discount-tech
Text version: https://stenobird.com/podcast/israeltech-6719677/the-shift-from-saas-to-deep-tech-in-israel-explained-ft-guy-navon-of-discount-tech.md
Podcast: [Israeltech](https://stenobird.com/podcast/israeltech-6719677)
Published: 2026-03-25T06:00:00+00:00
Episode link: https://www.israeltech.com/
Audio file: https://episodes.captivate.fm/episode/d8619644-d5c7-4b76-b7df-94ece5c936d5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/israeltech-6719677/episodes/the-shift-from-saas-to-deep-tech-in-israel-explained-ft-guy-navon-of-discount-tech
Duration seconds: 2397

## Resource

The Israeli tech ecosystem is evolving. In this conversation, Guy Navon, CEO of Discount-Tech, shares a detailed view of how the ecosystem is changing, from investment trends to the impact of AI on startups. After years of growth driven by SaaS and cybersecurity, the focus is shifting toward deep tech, climate tech, food tech, and agritech. At the same time, more foreign investors are entering Israel, bringing larger rounds and new opportunities. But there are also challenges. More startups are incorporating in the US, and the economics of building a company have changed. Speed alone is no longer enough. Founders now need to build sustainable business models from day one. Guy also explains how banking, venture debt, and access to global investors play a role in helping startups grow and scale. Hosted by Yoel Israel --- 0:00 Israel Tech Holds Strong 2:00 AI Driving New Startups 3:20 Shift to Deep Tech 5:00 Why Old Models Fail 7:00 AI Changes Economics 9:00 New Wave of Founders 11:00 Foreign Investors Returning 13:00 Israel vs US Funding Gap 16:00 Why Startups Move to the US 24:00 How Discount-Tech Supports Growth --- Thank you to our incredible partners for making this all possible! IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries. To support the show, please go check out our partner Deel at: https://www.deel.com/resources/hr-software-implementation-guide/?utm_medium=sponsored-newsletter&utm_source=israeltech&utm_campaign=emea-t1a-il_engage_download_israeltech_sponnewsletter_gen-hrsoftwareguide-mar26_manage_all&utm_content=engage_manage_sponnewsletter_hrsoftwareguide-nativetop-gen_en IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and Saa…

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