# How a Single Founder Nearly Brought Down a 5,000-Person Company ft. Itai Green

Page: https://stenobird.com/podcast/israeltech-6719677/how-a-single-founder-nearly-brought-down-a-5-000-person-company-ft-itai-green
Text version: https://stenobird.com/podcast/israeltech-6719677/how-a-single-founder-nearly-brought-down-a-5-000-person-company-ft-itai-green.md
Podcast: [Israeltech](https://stenobird.com/podcast/israeltech-6719677)
Published: 2026-06-22T06:00:00+00:00
Episode link: https://www.israeltech.com/
Audio file: https://episodes.captivate.fm/episode/51db2a79-3cee-47bb-911d-9721a61937e6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/israeltech-6719677/episodes/how-a-single-founder-nearly-brought-down-a-5-000-person-company-ft-itai-green
Duration seconds: 1682

## Resource

One person built a product in a few months that threatened the core business of a 5,000-person company. Wix acquired Base44 for around $80 million. A year later, it's doing $100 million in ARR. At the time of acquisition, it had $1 million. Itai Green, co-founder and CEO of Global Innovation & Strategy and author of Innovation or Elimination: Winning in A World of Constant Change, uses this as a live case study for why corporations can't afford to wait. The moment you see a startup solving a problem that sits at the center of your business, you have two options. Buy, partner, or integrate now. Or watch them, or someone else, do it at scale while you're still running internal approvals. Time is the one thing money cannot buy. The companies that understand that are the ones still standing. Hosted by Yoel Israel

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## Transcript

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