# 343: Peter Hinssen - The New Never Normal: AI, the Future of Business and the Leaders We Need

Page: https://stenobird.com/podcast/isf-podcast-813990/343-peter-hinssen-the-new-never-normal-ai-the-future-of-business-and-the-leaders-we-need
Text version: https://stenobird.com/podcast/isf-podcast-813990/343-peter-hinssen-the-new-never-normal-ai-the-future-of-business-and-the-leaders-we-need.md
Podcast: [ISF Podcast](https://stenobird.com/podcast/isf-podcast-813990)
Published: 2026-06-02T04:01:00+00:00
Episode link: https://audioboom.com/posts/8908302
Audio file: https://audioboom.com/posts/8908302.mp3?modified=1780388366&sid=4991893&source=rss
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JSON: https://stenobird.com/v1/public/podcasts/isf-podcast-813990/episodes/343-peter-hinssen-the-new-never-normal-ai-the-future-of-business-and-the-leaders-we-need
Duration seconds: 1705

## Resource

Today, one of our favorite guests returns: Peter Hinssen. A renowned keynote speaker, author and serial entrepreneur, Peter is one of the most sought-after thought leaders on radical innovation, leadership and the impact of all things digital on society and business. When Peter was last on the show, the world had just begun to recover from the Covid-19 pandemic, and generative AI was still in its infancy. This time around, Steve and Peter talk about the advancements of AI and what they mean for the C-suite, whether the tech companies have become too powerful, AI regulation, and the future of leadership. Peter also answers how we will remember this AI boom in 10 years. Key Takeaways: This period of rapid change that we’re currently going through won’t pass, but rather become the new (never) normal. Regulators must rethink their approach to create frameworks for new technology that actually work. Headcount is no longer a key measure when it comes to a business’ success. Tune in to hear more about: How to manage this era of volatility and constant change ( 3:30 ) How leadership is changing ( 14:30 ) Why small businesses might be better equipped to deal with the AI boom ( 21:06 ) Standout Quotes: “We’re now in a world where the cycles move faster than ever before. The stakes are higher, and I think a lot of the instruments that we had from the past just don’t work anymore.” - Peter Hinssen “The larger the company is, the more difficult it is to get that change going, and that’s why inherently smaller organizations have, I think, a competitive advantage because being agile, being nimble, and being resilient should be easier for a smaller company than a larger organization.” - Peter Hinssen “When you look at the printing press moment, we had the industrialization of knowledg…

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