# CW Pod: Big 12 Media Days Begin, Texas Tech's Growing Problem & Brett Yormark's Missed Opportunity

Page: https://stenobird.com/podcast/iowa-everywhere-5644869/cw-pod-big-12-media-days-begin-texas-tech-s-growing-problem-brett-yormark-s-missed-opportunity
Text version: https://stenobird.com/podcast/iowa-everywhere-5644869/cw-pod-big-12-media-days-begin-texas-tech-s-growing-problem-brett-yormark-s-missed-opportunity.md
Podcast: [Iowa Everywhere](https://stenobird.com/podcast/iowa-everywhere-5644869)
Published: 2026-07-08T00:03:00+00:00
Episode link: https://chrt.fm/track/87D9DA/traffic.megaphone.fm/CFLLC8314206193.mp3
Audio file: https://chrt.fm/track/87D9DA/traffic.megaphone.fm/CFLLC8314206193.mp3
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JSON: https://stenobird.com/v1/public/podcasts/iowa-everywhere-5644869/episodes/cw-pod-big-12-media-days-begin-texas-tech-s-growing-problem-brett-yormark-s-missed-opportunity
Duration seconds: 1360

## Resource

Chris Williams is in Frisco, Texas, for a reaction from Day 1 of Big 12 Football Media Days. He breaks down Brett Yormark's press conference, explains why the commissioner missed an opportunity to address the Brendan Sorsby situation, reacts to the conference's new Monster Energy partnership, and shares why Texas Tech needs to be careful not to become the next "Texas" of the Big 12. Plus, thoughts on playoff expansion, Arizona State's Kenny Dillingham, and the perception battle facing the conference. 🏈 Day 1 at Big 12 Media Days Chris shares his biggest takeaways from Frisco: • Brett Yormark's opening press conference • Why the Sorsby questions weren't answered • The commissioner's biggest challenge ⚡ Monster Energy Joins the Big 12 The conference lands a major new sponsorship. • Why it's a perfect brand fit • What it means for Big 12 revenue • Why perception matters in college athletics 🌵 A Warning for Texas Tech Chris explains why Texas Tech needs to avoid becoming the next "Texas." • The fallout from the Brendan Sorsby saga • Why perception around the program is changing • How the Red Raiders should approach success 🏆 The Big 12's Biggest Challenge Can the conference change how it's viewed nationally? • The importance of winning College Football Playoff games • What success should look like moving forward CW Pod presented by Steeple Ridge Bourbon. Only on Iowa Everywhere. Learn more about your ad choices. Visit megaphone.fm/adchoices

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