# Bigger Than 12: Big 12 Media Days Reaction, Monster Deal Debate & Texas Tech Controversy

Page: https://stenobird.com/podcast/iowa-everywhere-5644869/bigger-than-12-big-12-media-days-reaction-monster-deal-debate-texas-tech-controversy
Text version: https://stenobird.com/podcast/iowa-everywhere-5644869/bigger-than-12-big-12-media-days-reaction-monster-deal-debate-texas-tech-controversy.md
Podcast: [Iowa Everywhere](https://stenobird.com/podcast/iowa-everywhere-5644869)
Published: 2026-07-09T09:00:00+00:00
Episode link: https://chrt.fm/track/87D9DA/traffic.megaphone.fm/CFLLC6939132800.mp3
Audio file: https://chrt.fm/track/87D9DA/traffic.megaphone.fm/CFLLC6939132800.mp3
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JSON: https://stenobird.com/v1/public/podcasts/iowa-everywhere-5644869/episodes/bigger-than-12-big-12-media-days-reaction-monster-deal-debate-texas-tech-controversy
Duration seconds: 3564

## Resource

Jake Brend and Derek Duke react to the biggest stories from Big 12 Football Media Days, including the viral Brett Yormark-Texas Tech exchange, the conference's new Monster Energy partnership, lingering Brendan Sorsby questions, and their biggest coaching takeaways from Frisco. Plus, thoughts on Jimmy Rogers, Deion Sanders, Rich Rodriguez, and a World Cup-inspired Bigger Than 12 Draft. 🏈 Big 12 Media Days Reactions The biggest headlines from Frisco. • Brett Yormark's viral press conference • Texas Tech's confrontation over Brendan Sorsby ⚡ Monster Energy Joins the Big 12 A landmark sponsorship raises questions. • Is the deal worth enough money? • Jersey patches, field logos and branding • Why the value surprised Jake and Derek • What it means for the conference moving forward 🎙️ Biggest Coaching Takeaways Which coaches impressed the most? • Jimmy Rogers' refreshing honesty • Rich Rodriguez's regional scheduling idea • Deion Sanders' outlook entering 2026 • Joey McGuire and Eric Morris stand out 🏟️ Around the Big 12 More news from Media Days. • Scott Satterfield responds to Brendan Sorsby questions • Cincinnati's role in the investigation • Early impressions around the conference 🌍 Plus • Bigger Than 12 Draft: Which remaining World Cup country would you visit? • Iowa trivia Bigger Than 12 presented by Wealth Charter Retirement + Tax. Only on Iowa Everywhere. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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