# Why Serious Investors Never Invest in Their Own Name

Page: https://stenobird.com/podcast/invest-like-a-billionaire-4346750/why-serious-investors-never-invest-in-their-own-name
Text version: https://stenobird.com/podcast/invest-like-a-billionaire-4346750/why-serious-investors-never-invest-in-their-own-name.md
Podcast: [Invest Like a Billionaire](https://stenobird.com/podcast/invest-like-a-billionaire-4346750)
Published: 2026-04-07T10:30:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/invest-like-a-billionaire/episodes/Why-Serious-Investors-Never-Invest-in-Their-Own-Name-e3hhnqf
Audio file: https://anchor.fm/s/4e9bae1c/podcast/play/118070543/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-7%2F421562444-44100-2-92ec1501ecb7.mp3
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Duration seconds: 1984

## Resource

Most investors focus on what to invest in. Wealthy investors focus on how they invest. In this episode, we break down one of the simplest (and most overlooked) strategies: using an LLC to structure your investments. Bob’s been doing this for years. Ben hasn’t. So… is this actually something you should be doing? We cover: • Why serious investors don’t invest in their own name • How this setup can reduce taxes and increase flexibility • The mindset shift of treating your investments like a business • How it unlocks strategies like Solo 401(k)s If you’re building wealth, this is a foundational move worth understanding. Have more questions, or want more resources like a tax calculator? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://investlikeabillionaire.org/⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about our community. Check out Ben & Bob’s company and invest along at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aspenfunds.us/

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## Transcript

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