# 027: Sales, Listening, and Money: My Takeaways from LuAnn at UP Expo

Page: https://stenobird.com/podcast/interior-design-san-diego-presented-by-asid-san-diego-7471756/027-sales-listening-and-money-my-takeaways-from-luann-at-up-expo
Text version: https://stenobird.com/podcast/interior-design-san-diego-presented-by-asid-san-diego-7471756/027-sales-listening-and-money-my-takeaways-from-luann-at-up-expo.md
Podcast: [Interior Design San Diego - Presented by ASID San Diego](https://stenobird.com/podcast/interior-design-san-diego-presented-by-asid-san-diego-7471756)
Published: 2026-03-26T13:00:00+00:00
Episode link: https://interior-design-sd.captivate.fm
Audio file: https://episodes.captivate.fm/episode/412f370a-1a31-4660-abd0-e35dc44bf11d.mp3
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Duration seconds: 1619

## Resource

At the IP Expo, LuAnn Nigara shared a message that felt equal parts business coaching, mindset shift, and reality check—and it’s one I knew I wanted to bring back to our podcast community. In this solo episode, I’m reflecting on the biggest takeaways from her talk and why they matter for interior designers at every stage of business. From embracing the idea that sales is part of service, to setting real revenue goals, to having clearer conversations about money, this episode is all about building a design business with more confidence and intention. I also dive into one of the most important reminders from her talk: the best salespeople are often the best listeners. When we slow down, ask better questions, and truly hear what our clients need, we create stronger relationships and better outcomes. Whether you’re an emerging professional or a seasoned designer, this episode is a reminder that business skills do not take away from your creativity—they support it. Stay Connected: Sign Up for Our Newsletter ASID San Diego Website LinkedIn Follow us on Instagram Ask your question, share a topic of interest or be our guest here. Subscribe to the podcast so you don’t miss upcoming episodes Share this podcast with a fellow designer in your community Questions, sponsorship or feed back: sandiegoasid@gmail.com

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