# 024: From San Diego to Global Stage: Lorena Gaxiola's Journey in Design, Licensing, and Creative Expansion

Page: https://stenobird.com/podcast/interior-design-san-diego-presented-by-asid-san-diego-7471756/024-from-san-diego-to-global-stage-lorena-gaxiola-s-journey-in-design-licensing-and-creative-expansion
Text version: https://stenobird.com/podcast/interior-design-san-diego-presented-by-asid-san-diego-7471756/024-from-san-diego-to-global-stage-lorena-gaxiola-s-journey-in-design-licensing-and-creative-expansion.md
Podcast: [Interior Design San Diego - Presented by ASID San Diego](https://stenobird.com/podcast/interior-design-san-diego-presented-by-asid-san-diego-7471756)
Published: 2026-02-26T13:00:00+00:00
Episode link: https://interior-design-sd.captivate.fm
Audio file: https://episodes.captivate.fm/episode/a721266a-d9f5-4269-b426-a27000a3d278.mp3
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JSON: https://stenobird.com/v1/public/podcasts/interior-design-san-diego-presented-by-asid-san-diego-7471756/episodes/024-from-san-diego-to-global-stage-lorena-gaxiola-s-journey-in-design-licensing-and-creative-expansion
Duration seconds: 2656

## Resource

This week on Interior Design San Diego, Rachel sits down with Lorena Gaxiola—San Diego native and global design force—whose career spans luxury hospitality, high-end residential, product licensing, and international practice. Lorena shares how curiosity, systems, and a whole lot of courage helped her scale from local projects to designing around the world—while staying grounded in purpose, people, and energy . What you’ll hear in this episode How Lorena’s architecture-rooted upbringing shaped her “superpower” in design The real reason merchandising/model homes became her masterclass in branding + emotional connection How she landed opportunities with major retailers and built product/licensing partnerships (hint: ask, show up, follow through) Her definition of “style”: experiential design—less ego, more user experience Practical advice on contracts, IP ownership, and building a small-but-mighty international firm Stay Connected: Sign Up for Our Newsletter ASID San Diego Website LinkedIn Follow us on Instagram Ask your question, share a topic of interest or be our guest here. Subscribe to the podcast so you don’t miss upcoming episodes Share this podcast with a fellow designer in your community Questions, sponsorship or feed back: sandiegoasid@gmail.com

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