Episode
402: Storytelling for Leaders with Robert Kennedy III
- Published
- Mar 12, 2026
- Duration seconds
- 2272
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Summary
Reflections from host Sarah Olivieri ... Leadership Is Storytelling There's a pattern I've seen over and over again when it comes to how leaders communicate… They tend to share too much information and end up communicating too little. More information typically leads to less communication. And one skill to work on is to say less, but if you need to communicate something important, you can share more through the power of story. Stories can build trust. Stories can change behavior. Stories get remembered. Our brains are wired to hold information in the form of stories. I recently had a conversation about the power of stories with leadership communication expert Robert Kennedy III, and it pushed me to think more deeply about how we, as nonprofit leaders, can use storytelling every single day to make our work easier and our results better. Stories Can Build Trust Robert said something that stuck with me: "Storytelling is important because it humanizes us. It humanizes every organization." That word—humanizes—is everything. When you humanize, you build trust. Data matters too, but data should be part of the story, not in place of the story. But our brains aren't wired for spreadsheets. They're wired for narrative. When you share a story with context, characters, conflict, and conclusion, something powerful happens. The listener's brain begins filling in gaps. It creates images. It searches memory. It feels something. And once someone feels something, trust becomes possible. Trust is the real currency of communication and leadership. The Four Pillars of Story Robert breaks strong stories into four elements: Context Characters Conflict Conclusion When we lead with conclusions—"Here's the program," "Here's the new process," "Here's the solution"—we skip the human entry point.…