# People Tell AI Things They Won’t Tell Researchers with Alfred Wahlforss

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Text version: https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/people-tell-ai-things-they-won-t-tell-researchers-with-alfred-wahlforss.md
Podcast: [Insights & Innovators Podcast from MRII](https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675)
Published: 2026-08-06T10:00:00+00:00
Episode link: https://insights-innovators.captivate.fm/episode/people-tell-ai-things-they-wont-tell-researchers-with-alfred-wahlforss
Audio file: https://episodes.captivate.fm/episode/3827f2c0-e08c-445d-84b1-80c7d8f4b6cc.mp3
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Duration seconds: 2163

## Resource

Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss, CEO and Co-Founder of Listen Labs, about how AI is reshaping qualitative research from analysis into moderation and digital twins. Alfred shares how Listen Labs uses AI to conduct, moderate, and synthesize interviews in hours, what’s driving faster adoption inside insights teams, and why “research slop” makes responsible deployment critical. They explore when real human respondents are essential versus when digital twins can help with quick message or concept iteration, how Jevons Paradox may increase demand for researchers, and why anonymity can reduce social desirability bias in sensitive studies. 00:00 AI Moderator Hook 00:21 Show Intro and Topic 01:14 Guest and Listen Labs 02:25 AI Adoption Curve 04:20 Why Adoption Accelerates 07:01 Real People vs Synthetic 10:40 Digital Twins Use Cases 13:29 Humans vs AI Roles 18:39 Speed Versus Rigor 23:49 Honesty With AI 29:36 Skills for Researchers 32:56 Closing Thanks and Outro Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

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