# Building Human Connections in the Era of AI with Stacy Taffet

Page: https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/building-human-connections-in-the-era-of-ai-with-stacy-taffet
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Podcast: [Insights & Innovators Podcast from MRII](https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675)
Published: 2026-07-23T10:00:00+00:00
Episode link: https://insights-innovators.captivate.fm/episode/building-human-connections-in-the-era-of-ai-with-stacy-taffet
Audio file: https://episodes.captivate.fm/episode/85fbfeae-7a99-4b22-8d16-a61a9e60c8f8.mp3
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Duration seconds: 1760

## Resource

If everything becomes perfectly optimized, it all starts to look the same, and that’s where brand building dies. In this episode, Nick Graham, Founder of Vertemis, speaks with Stacy Taffet, Chief Growth Officer at The Hershey Company, about keeping marketing and insights deeply human in an AI-shaped world. They discuss why true consumer centricity is about understanding the “why,” not just dashboards; how insights teams can shift from reporting to shaping decisions through synthesis and conviction; and how to build an embedded foresight muscle that connects short-term performance with long-term signals. Stacy shares where AI helps with precision and scale, where it falls short on emotion and cultural resonance, and what leaders can do to create clarity, calm, and focus under pressure. 00:00 Curiosity And Conviction 00:22 Podcast Intro And Guest 03:16 Consumer Centricity Beyond Data 05:36 Future Of Insights Teams 08:19 Building A Foresight Muscle 11:34 Trends Redefining Food Needs 14:12 AI Versus Creativity 18:22 Human Connection Wins 20:33 Leading With Clarity 23:44 Career Advice For Insights 26:34 Wrap Up And Subscribe #MarketResearch #MarketResearchTrends #InsightsForBusiness #AIMarketResearch #MarketResearchSkills Subscribe to our Podcast, MRII Insights & Innovators Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

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