# AI-Empowered Insights: Charting a Course as a Strategic Copilot with Ricardo Dalmas

Page: https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/ai-empowered-insights-charting-a-course-as-a-strategic-copilot-with-ricardo-dalmas
Text version: https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/ai-empowered-insights-charting-a-course-as-a-strategic-copilot-with-ricardo-dalmas.md
Podcast: [Insights & Innovators Podcast from MRII](https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675)
Published: 2026-08-27T10:00:00+00:00
Episode link: https://insights-innovators.captivate.fm/episode/ai-empowered-insights-charting-a-course-as-a-strategic-copilot-with-ricardo-dalmas
Audio file: https://episodes.captivate.fm/episode/89f12af3-c080-4f22-88a3-589f1984afa2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/ai-empowered-insights-charting-a-course-as-a-strategic-copilot-with-ricardo-dalmas
Duration seconds: 2272

## Resource

The old “commission research, present findings, move on” model is breaking as growth fragments, media splinters, and AI accelerate decisions. Ricardo Dalmas, Global VP of Insights & Analytics at Kimberly-Clark, joins host Nick Graham, Founder of Vertemis, to explain why insights must shift from calibration and testing toward defining strategic growth choices: where to play and how to win. They discuss balancing scale with precision, listening and observing behavior before asking survey questions, and prioritizing timely 70% answers over perfection. Ricardo outlines how AI can automate tasks, spot patterns and early trends, and free insights teams to iterate faster, experiment more, and partner closely with decision-makers. He also shares why emotionally resonant storytelling matters in intimate categories and offers career advice on industry passion, following up on impact, and mentorship. 00:00 Why Insights Must Evolve 01:34 Meet Ricardo Dalmas 03:52 Fragmented Growth Reality 07:54 Speed Over Perfection 09:23 From Research to Strategy 13:50 Will Insights Still Exist 18:07 Data Precision and Experimentation 20:46 AI Changes and Human Empathy 25:19 Emotional Storytelling Wins 28:19 Mentorship and Leadership Growth 31:35 Future Proof Career Advice 34:56 Closing and Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

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