# Why Some Retailers Win (and Others Don’t)

Page: https://stenobird.com/podcast/inside-the-creator-economy-3525094/why-some-retailers-win-and-others-don-t
Text version: https://stenobird.com/podcast/inside-the-creator-economy-3525094/why-some-retailers-win-and-others-don-t.md
Podcast: [Inside the Creator Economy](https://stenobird.com/podcast/inside-the-creator-economy-3525094)
Published: 2025-10-29T05:00:00+00:00
Episode link: https://influencermarketingtalks.podbean.com/e/why-some-retailers-win-and-others-don-t/
Audio file: https://mcdn.podbean.com/mf/web/spfwdpzwhj8kzvv4/251028_IMT_x_Bjo_rn_v2544_edit_48uoi5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/why-some-retailers-win-and-others-don-t
Duration seconds: 1690

## Resource

Few people have had as many conversations with the minds behind the Nordics’ most successful retail and e-commerce brands as Björn Påhlman Spenger. As the host of Framtidens E-handel, one of the Nordics’ biggest business podcasts, he’s sat down with top founders, CMOs, and retail leaders to uncover what really drives growth in a rapidly changing landscape. In this episode, we flip the script and turn the mic on Björn to hear what he’s learned after hundreds of interviews: the common traits of those who win, the pitfalls that hold brands back, and where he believes the future of retail and e-commerce is headed. Tune in to learn: What top-performing e-commerce brands have in common The biggest mistakes retailers make (and how to avoid them) How shifting consumer behaviour is shaping the next wave of retail A conversation about growth, mindset, and the power of staying close to your customers in an industry that never stands still.

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## Transcript

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