# ThisThat on Influencer Marketing’s Full-Funnel Power

Page: https://stenobird.com/podcast/inside-the-creator-economy-3525094/thisthat-on-influencer-marketing-s-full-funnel-power
Text version: https://stenobird.com/podcast/inside-the-creator-economy-3525094/thisthat-on-influencer-marketing-s-full-funnel-power.md
Podcast: [Inside the Creator Economy](https://stenobird.com/podcast/inside-the-creator-economy-3525094)
Published: 2025-06-25T04:00:00+00:00
Episode link: https://influencermarketingtalks.podbean.com/e/thisthat-on-influencer-marketing-s-full-funnel-power/
Audio file: https://mcdn.podbean.com/mf/web/nx3n2vmc3ck8e5h6/E155_-_V18pp9y.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/thisthat-on-influencer-marketing-s-full-funnel-power
Duration seconds: 1045

## Resource

Influencer marketing is proving its strength across the entire funnel, and now there’s data to back it up. In this episode, Max Osborne, Founder of ThisThat, joins us to break down key findings from their latest report, which highlights influencer marketing as the most effective channel for driving business impact. ThisThat is a leading insights platform that helps brands measure real results through data-driven brand lift studies. Tune in to learn: Why influencer marketing deserves a bigger slice of the marketing mix The common blockers holding CMOs back from investing boldly, and how to overcome them How measurement is evolving to capture long-term brand impact Whether you’re still on the fence or already bought in, this is a must-listen for anyone shaping marketing strategy in 2025 and forward.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/thisthat-on-influencer-marketing-s-full-funnel-power/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/inside-the-creator-economy-3525094/thisthat-on-influencer-marketing-s-full-funnel-power.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.