# From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh

Page: https://stenobird.com/podcast/inside-the-creator-economy-3525094/from-influencer-marketing-to-creator-led-strategy-with-sam-foroozesh
Text version: https://stenobird.com/podcast/inside-the-creator-economy-3525094/from-influencer-marketing-to-creator-led-strategy-with-sam-foroozesh.md
Podcast: [Inside the Creator Economy](https://stenobird.com/podcast/inside-the-creator-economy-3525094)
Published: 2026-03-04T08:29:51+00:00
Episode link: https://influencermarketingtalks.podbean.com/e/from-influencer-marketing-to-creator-led-strategy-with-sam-foroozesh/
Audio file: https://mcdn.podbean.com/mf/web/47ga6ypszyce5m2q/260304_ICE_x_Sam_v2610_edit_285gyq.mp3
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JSON: https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/from-influencer-marketing-to-creator-led-strategy-with-sam-foroozesh
Duration seconds: 1297

## Resource

After more than five years and ten seasons of Influencer Marketing Talks, we’re stepping into a new chapter. Not because the conversations have changed, but because the industry has. Influencer marketing is no longer the debate. The proof is there. Budgets are shifting. Global CEOs are talking about scaling creator collaborations at speed. The real question now isn’t whether it works, it’s how brands organise around it. That’s why we’re evolving into Inside the Creator Economy. To open Season 11, we’re joined by Sam Foroozesh, CEO and Co-Founder of Cure Media, who has been building in this space for over a decade. We talk about: The shift from inside-out to outside-in brand building Why creator-led is a strategy, not a channel Why so many large organisations still struggle, despite knowing this works The real business risk of treating creators as a tactic, from generic communication to competing on price This episode sets the direction for the season ahead, focusing less on buzzwords and more on how modern brands are actually built in a creator-first world.

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## Transcript

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