# Creator POV: How to Build a Brand That Lasts With Louise Lundberg

Page: https://stenobird.com/podcast/inside-the-creator-economy-3525094/creator-pov-how-to-build-a-brand-that-lasts-with-louise-lundberg
Text version: https://stenobird.com/podcast/inside-the-creator-economy-3525094/creator-pov-how-to-build-a-brand-that-lasts-with-louise-lundberg.md
Podcast: [Inside the Creator Economy](https://stenobird.com/podcast/inside-the-creator-economy-3525094)
Published: 2025-11-19T05:00:00+00:00
Episode link: https://influencermarketingtalks.podbean.com/e/creator-pov-how-to-build-a-brand-that-lasts/
Audio file: https://mcdn.podbean.com/mf/web/zsibekaq5mmtibfq/251113_IMT_x_Louise_Lundberg_edit_29s8w4.mp3
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Duration seconds: 1772

## Resource

This week on Influencer Marketing Talks, we’re joined by Louise Lundberg - a creator and digital strategist who brings a rare dual perspective to the industry. She works with global brands daily, while building her own audience across Instagram and Substack, giving her a front-row view of how the creator economy is evolving in real time. In this episode, we dive into: How to build a creator brand with longevity, from niche vs. core to content that actually sticks. What separates great creator–brand partnerships from transactional ones, and why creators need to be included earlier in the process. The shifts shaping the creator landscape - from AI to new expectations on authenticity and expertise. Whether you're a marketer or a creator, this episode is packed with insights you can apply right away.

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## Transcript

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