# The Surprising Reason Great Salespeople Fail At Hiring

Page: https://stenobird.com/podcast/inside-strategic-coach-connecting-entrepreneurs-with-what-really-matters-6892/the-surprising-reason-great-salespeople-fail-at-hiring
Text version: https://stenobird.com/podcast/inside-strategic-coach-connecting-entrepreneurs-with-what-really-matters-6892/the-surprising-reason-great-salespeople-fail-at-hiring.md
Podcast: [Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters](https://stenobird.com/podcast/inside-strategic-coach-connecting-entrepreneurs-with-what-really-matters-6892)
Published: 2025-07-08T13:25:00+00:00
Episode link: https://www.strategiccoach.com/resources/podcasts/inside-strategic-coach/146870296
Audio file: https://media.blubrry.com/inside_strategic_coach/ins.blubrry.com/inside_strategic_coach/TheSurprisingReasonGreatSalespeopleFailAtHiring.mp3
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JSON: https://stenobird.com/v1/public/podcasts/inside-strategic-coach-connecting-entrepreneurs-with-what-really-matters-6892/episodes/the-surprising-reason-great-salespeople-fail-at-hiring
Duration seconds: 1147

## Resource

Just because someone excels in their role doesn’t mean they should interview new hires—especially if they’re a salesperson. In this episode, Dan Sullivan and Shannon Waller reveal why great salespeople often make the worst hiring decisions, how to spot the right evaluators for your team, and the mindset shift that separates a persuasive seller from a discerning buyer. Here’s some of what you’ll learn in this episode: The role of a job seeker in an interview. The role that an interviewer should be playing. Why Dan isn’t involved in the hiring process at Strategic Coach®. A secret ingredient in the Strategic Coach hiring process. The powerful question you should ask every prospective customer and team member. Show Notes: Salespeople shouldn’t conduct interviews because they’ll treat every interaction like a sale—focused on overcoming objections rather than evaluating fit. Great salespeople are wired to close deals, which means they’ll prioritize getting a "yes" over finding the right candidate. A sales-driven interviewer risks hiring the wrong person simply because they couldn’t resist "winning" the interaction. As the person doing the hiring, you’re the buyer, not the seller. It’s the job of the applicant to convince you they’re the right fit. It’s not the interviewer’s job to get the applicant excited about the position. Your hiring team should be dispassionate evaluators—think poker players, not persuaders. The best hires are those who sell you on their ability to contribute to your company’s future. Confidence in hiring comes from being decisive, not from convincing someone to join. Trust your instincts—if a candidate feels off early on, that feeling rarely improves over time. Resources: Unique Ability® Free Zone Frontier by Dan Sullivan How To Improve Business By As…

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