# Marc Griffiths: To Spin or Not to Spin? The 4th Generation University

Page: https://stenobird.com/podcast/innovate-together-7035164/marc-griffiths-to-spin-or-not-to-spin-the-4th-generation-university
Text version: https://stenobird.com/podcast/innovate-together-7035164/marc-griffiths-to-spin-or-not-to-spin-the-4th-generation-university.md
Podcast: [Innovate Together](https://stenobird.com/podcast/innovate-together-7035164)
Published: 2026-04-03T09:28:07+00:00
Episode link: https://shows.acast.com/innovate-together/episodes/69cf882af57702d2d95ac134
Audio file: https://sphinx.acast.com/p/open/s/66e1b9f56a253561efeac048/e/69cf882af57702d2d95ac134/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/innovate-together-7035164/episodes/marc-griffiths-to-spin-or-not-to-spin-the-4th-generation-university
Duration seconds: 2009

## Resource

What if the key to how universities drive innovation isn't just through spin-out companies? What if it's really about spinning in - or spinning with? Professor Matt Freeman is back hosting Innovation Together: The Podcast, this time for a conversation with Professor Marc Griffiths exploring why the UK’s innovation challenge isn’t about generating ideas, but translating them into real-world impact. From “spinning with” instead of spinning out, to the rise of the 4th generation university, this episode rethinks how universities and businesses create innovation together.  Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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